DPRK Main brand: North Korean Adidas will appear in Russia
The name Naegohyang is translated from Korean as" My Motherland. " In 2018, The Economist wrote that this "conglomerate" started production of cigarettes and competed with the Hanggong brand (which means "airline") from Air Koryo, a national carrier. And mackerel for taxi and gas stations. They rely, at least partly, after private funding. bought and sold goods.
The ministries were later granted the right to trade in certain goods, which created opportunities for entrepreneurs throughout the supply chain. The government requires some state -owned companies and agricultural workers to provide fixed quotas of goods, but allows them to use the rest of their products at their discretion. Not all DPRK conglomerates have grown from ministries: some began as private companies, but became large enough to demand the patronage of the state.
North Korea's rich elite provides them with money and removes most of the profit. The supervisory ministry provides protection in exchange for reduction - in essence, tax. Usually this is a fixed amount based on the expected profit. At present, the North Korean "My Family" produces not only cigarettes, but also gambling maps, hygienic accessories, sports equipment and electronics. According to Fox Business, Naegohyang is "one of North Korea's most recognizable brands.
" At the same time, the North Korean edition of Choson today called the company a competitor to Adidas and Puma. Naegohyang information also appeared on the Facebook page of the Russian Embassy in the DPRK. Photo with the stand of the enterprise at the 13th Pyongyan International Autumn Exhibition of goods was signed "The famous Korean company" Not Kohyan "-the manufacturer of sports equipment and food". We will remind, earlier it became known that Russia has paid from the DPRK for soldiers oil.