Jameson whiskey supplied to Russia: brand owner changed condition

According to the Irish Association of Whiskey, the Russian Federation was the second largest market for whiskey after the United States. Due to Western sanctions, Russian factories wanted to replace whiskey with rum, but simply increased the vodka spill. Pernod Ricard, which owns the famous Jameson Irish whiskey, resumed sales to the Russian market. This was said on April 2, a spokesman for Pernod Ricard by the publication of Independent. ie.

The supply of Pernod Ricard brands to the Russian market was stopped due to a full -scale invasion of Russian troops into Ukraine. Various Jameson products have become available in a popular alcoholic store in Moscow, the newspaper said. Jameson whiskey produces Irish Distillers in Middleton (County Cork), owned by Pernod Ricard.

"Since the beginning of the war, our priority has always been the protection of employees both in Ukraine and in Russia in strict accordance with the rules and sanctions applied," the pressecretic explained. Initially, the company sold existing goods imported to the Russian invasion. Sales will be restored at a level that will allow the welfare of the local team and the viability of the Pernod Ricard distribution company, added in the press service.

Russia was a very popular market for Irish whiskey. According to the Irish Whiskey Association, it was the second largest export market of whiskey in Ireland after the United States. In 2020, Russia bought 534 thousand boxes of whiskey, and according to the results of 2021 the sales level increased by 19%. The results by December 2022 show that the sale of Jameson worldwide amounted to 6. 4 million boxes, 11% more than in the previous year.

In February, Russian alcoholic plants decided to replace popular imported beverages through Western sanctions. Roszma learned that a large manufacturer of vodka Tula Vycqueric Plant launched a spilling rum from the distillates bought in Dominicanics. Thus she wanted to give an alcoholic Siberian group and Rust Group.

Rum wanted to spill under the brands of Cristoforo and John Silve, planned to produce about 1 million liters for 650-850 rubles for a half-liter bottle for a year, the manufacturer said. According to the results of the activity in 2022, the Tula Vycqueric Plant was just 41% more vodka. And Rust SC talks about negotiations with several rum suppliers from the Caribbean countries. The volume of rum consumption in Russia is estimated at 11. 7 million liters.

Rosalkolregulation noted that vodka in 2022 was the most popular drink in the Russian Federation. Vodka occupied 75% of the volume of strong alcohol market, its production increased by 4% compared to 2021. In addition, in Russia, the production of tinctures, gin and rum increased by 42%.

It should be reminded that on March 22, Comite Champagne, which unites the subjects of production and trade in champagne, found out how France increased the sales of champagne country of the Persian Gulf after the beginning of the Great War of Russia with Ukraine. One of the reasons is the escape of Russians from the country and their mass demand for this drink.