Russian birch in Dior. The scandalous campin and its consequences

The fashion house was released by a very strange advertising camp, inspired by Russia or Russian culture. The Dior Fashion House presented its new Cruise 2023 collection. However, the winter part of the presented collection caused an ambiguous reaction on social networks. The next scandal broke out on Twitter and Instagram because the subscribers saw in the design of Dior, Russian motifs.

On the official website of the fashion house in the description of the collection about the use of Russian style by the designer is not said, and even vice versa. "For Maria Grace Curi Cruisezna Dior 2023, it is a journey full of revelations, imagination and reflections where heritage and ingenuity are found. The symbol of this line is La Capitana, the name of Carmen Amai, which embodies the very essence of Flamenco. .

Open this series of unprecedented works that sing a variety of ideas about femininity, " - said in the description of the Cruise 2023 collection. However, on the company's official Twitter page, Dior invites you to travel to the tundra. "Go with Dior to the tundra of this holiday season and discover the piercing silhouettes from the #DIORCRUISE 2023 collection from Maria Grace Curi," Tvita said.

The tundra is not only in the territory of the aggressor of Russia, but also in Canada, the United States, and the word comes from the Finnish "Tunturi", which means "bearingless, bare high. " In addition, "Russian motifs" users saw in high boots, blue and white patterns, lace and roundabouts. The authors of some comments have accused the Dior Fashion House of indirect support of Russia.

"How is it not a shame to advertise the country that the EU recognized the country with a terrorist?" - the commentators were indignant. Other Internet users agreed that "Russian motives" are traced in advertising, but emphasized that they did not consider it a reason for criticism and consider advertising "pro-Russian" will be an exaggeration. Dior itself has not commented on the situation.

However, not to take into account and not consider what is happening in Ukraine when creating a large -scale expensive campus, is equivalent to Hipa on the Human Mountain. Previously, a luxury French brand Louis Vuitton demonstrated a similar shooting on the background of the birch. We will remind, Chinese students in Toronto and Paris protested against the Dior brand, accusing the fashion house of cultural approaches.