Kokoshnik instead of the crown: in the Russian Federation former Starbucks cafes open with a new logo (photo)
In addition, the new owners have abandoned the tradition of writing names by hand on coffee cups. The Starbucks American Corporation, which owns the world's largest cafe network, has suspended its activities in Russia in March. And at the end of May 2022, she decided to liquidate business in the Russian Federation. The reason is sanctions against Russia. Yes, approximately 1,000 coffee shops were reduced. 130 cafes closed.
In early July, Roszmi spread information that a businessman, the founder of Pinskiy & Co, Anton Pinski, would buy a network of coffee shops in the Russian Federation. However, this did not happen. At the end of July, it became known that the former Starbucks coffee shops were bought by singer and businessman Timur Yunus (Timati). "There is no horrific rebrands," he wrote on his Instagram page then.
He also added that after rebranding in the restaurants there will be sandwiches, salads, paste, baking and desserts. It is an American coffee sales company and the cafeteria network of the same name. Founded in Seattle in 1971. On September 2020, the Starbucks network has combined over 32,000 outlets in 75 countries.
Populating strong roasting coffee, Starbucks has proven itself as a representative of the "second wave" in the US coffee business, first allocated itself from other coffee companies, betting on the taste and quality of the coffee being sold, as well as on the quality of customer service. Starbucks cafes operate in Africa, North and South America, Oceania, Asia and Europe. Recall that the updated McDonald's opened in Russia.
The establishment serves all familiar dishes from the McDonald's kitchen, but without a poppy. Focus wrote earlier that a new McDonald's logo was developed in Russia, which is very reminiscent of the logo of other companies. It is radically different from the world-famous red-yellow McDonald's logo.