Following Export Stopping: Bacardi's revenue in the Russian Federation has increased to $ 314 million a year - WSJ

It is reported that after the start of the full -scale war in Ukraine, Bacardi said she had suspended exports to Russia and froze investments in advertising in the Russian market. This statement lasted on the company's official website most of 2022, but after a while it was deleted.

"The release of several leading international owners of alcoholic market brands has reduced competition and created opportunities for those who remained, as well as for local companies," - said IWSR analyst Ivan Kolarov. According to the Russian State Customs Service, the Bacardi brand imported alcohol worth $ 169 million for 12 months before June 30. It is a vodka Grey Goose, Gin Bombay Sapphire, Oakheart Roma, Scottish Dewar's Whiskey, Patrón Tequila and Martini Vermouth and other products.

In addition, the Russian office Bacardi reported an increase in annual revenue by 8. 5% to $ 314 million in 2022. The company's website states that Bacardi employs 350 people in seven cities of Russia. The brand also reported that he was looking for staff in the Russian Federation. According to journalists, in addition to Bacardi to Russia, it also continues to export alcohol by its competitor Davide Campari-Milano, which produces aperol and Campari aperitifs.

At the same time in April last year at Campari assured that they stopped all investments in the Russian Federation and "reduced the business to the minimum necessary for payment of salary. " It should be reminded that according to the University of Yale of July 11, a number of well-known companies that have pledged to leave the Russian Federation after the start of a full-scale war in Ukraine still work in the territory of the aggressor country.