Millions to the front. How charity auctions work during the war

People buy and sell meetings or consultations, elite cars, Eurovision winner award, Banksi paintings, exclusive Ukrposhta brands. And as a result, millions of hryvnias are transferred to support the army and humanitarian needs. What makes auctions such an effective tool for charity? Why do charity need transparency and systematicity? But why did we teach us in transparent auctions? Auctions everywhere we begin with what unites and distinguishes these auctions.

They all take different ways, in different mechanics and on different platforms. The result of the auction is always influenced by three factors: the rules of the auction (the order, time and conditions under which rates are made), lot and number of participants for example, charity bidding in Facebook comments last from a few days to a week, and more resemble a classic English auction when The price increases as long as someone increases it. The sum increases without sharp increases, gradually.

This is all because everyone sees who is competing with and what price is offered, so you can easily predict how much to increase their bet. Another common type of auction is lottery. In this case, all participants will reach a certain amount of money, not knowing how many more people and what amounts transferred to charity. As a result, among all the donas the victorious is the benefactor, who retells the most. He gets a lot.

From the first weeks of the war in the State Electronic Trade System, we have also launched charity auctions. In the chaos of the war, they felt the need to continue to do what we can best and help. In total, from March to July, there were 25 charity auctions in the system, which eventually allowed to refer UAH 6. 5 million for charity. On average, at these auctions we have raised ten times more than starting prices. What we were taught by charity auctions first, a good lot sells itself.

When we announced a auction for the sale of Ukrposhta brands, we received a lot of applications for participation in the auction. The result you know - several dozen participants and a price rise up to UAH 4 million. This is now our most popular auction in the system. The same hype was observed when in the system of Ukroboronprom and his head Yuri Gusev exposed Biden's handle, and Ukravtodor - the legendary road sign "Na*and".

The pen at the charity auction was sold for 600 thousand UAH, and the sign helped to guide another 631 thousand UAH. Therefore, we all advise you to spend more time searching and description of an interesting lot. What to look for? The uniqueness of the lot and the ability to attract public attention. Unfortunately, in our experience, there are enough paintings at a charity auction. If it is not a top Ukrainian artist, then it will be very difficult to get into the news and attract it.

Secondly, foreigners have the highest motivation to participate in charitable auctions. Ukrainians can quickly mobilize and unite around a large gathering, as, for example, everyone was harvested in the People's Baracar. At the same time, foreigners want to participate in charitable auctions. They are married to compete for some landmark lot and domesticate Ukraine. In addition, the value of a lot for Ukrainians and participants from abroad was completely different.

We saw this at those successful auctions when foreigners went out to the top 3 participants at the highest rates. Therefore, when choosing and describing the lot, we advise you to think about foreign buyers, whether they will be interested. Also, be sure to add in English and make sure to our bloggers that are popular in English -language tweet. Third - you need to be flexible.

The most popular charitable auctions in the system were three rounds to raise the price and none of the participants knew who was competing with and what amounts would offer competitors. So there is a three -rand auction that has been used in the system thousands of times and proved its effectiveness. At the same time, we realized that it is not necessary to restrict itself.

Charitable auctions have taught us to think wider and now we can offer different types of auctions under each individual lot and for different goals of the gathering. For example, closed rates or a popular lottery now, the main thing is that help should go to the needs of the army or rebuild Ukraine. Different types of auctions are suitable for different lots, with different target audiences. Charity should be transparent.

Our rule has been unchanged for many years - all information about the auction progress and results should be public. And this allows you to attract more participants, because they trust us. Rest assured, people want to know what the collection has ended, what they raised money, whether the winner paid and whether he received a lot. And one more - not all auctions are successful.

There may be a steep loud lot, cool mechanics of its conduct, public support, but there are no applications and the fee is not. There may be many reasons - the lot does not correspond to the purpose of the collection or the amount you need to collect is greater than the value of what is being displayed, or it was worth choosing another type of auction. We also pass through that. It happens, and it is necessary to accept, move on and hold new and new charity bidding.