Brands, don't be silent! Any word about war - no business in Ukraine

I do not believe that companies that have poured millions of hryvnias on social networks now do not have a tenth budget for at least a few posts a month. These brands did not leave the market, continue to trade and have budgets from global. I do not believe that they do not know how to communicate. But I know for sure that they are afraid. And this cowardice will be their magnum opus - it is the silence that we remember, not years of communications, activations and creativity.

No one needs decorative digital - they will kill their own silence. Yes, they are afraid to harm the brand by saying something wrong. But for this there are agencies with experience of communication on social networks. And they accumulate and implement this experience even in a difficult time for business. According to our analysis, subscribers are ready not only to see the communication of brands, but also to advertise them.

There is advertising, so business works: people get a salary, business pays taxes, there is an opportunity to reach the Armed Forces and there is confidence in tomorrow. According to our analysis, subscribers are ready not only to see the communication of brands, but also to advertise them. There is advertising, so business works: people get a salary, business pays taxes, there is an opportunity to reach the Armed Forces and there is confidence in tomorrow.

Of course, the TOV and the rubric should be watched, it is clear that communication should be thought out. Silence damages further work-300-1500 subscribers were stopped 7 months from the pages of brands. And returning the brand to the organic issuance of February will now cost budgets and time, because the thorns need to be made almost from scratch.

Directors, now is the time to return your companies to communication: Ukraine wins but the war will not end tomorrow, but ahead of the holiday and information reasons in which you can be active. And if you are afraid to raise money on the Armed Forces, at least morally, you are able to support your consumers. Colleagues from other agencies - take into account my arguments and do not give your clients to hurt yourself with silence.