By Natali Moss
Zara, Bershka, Pull & Bear and Stradivarius were selected stores. According to telegrams, the opening of stores under new names is planned after the New Year. Earlier it was reported that Zara will be called "New Fashion" in Russia. However, the owners changed their decision. In addition to the Spanish corporation brands, Polish Reserved and Cropp also received new names - Re and CR. Meanwhile, Mohito became called mo, and House - chole.
After the start of a full -scale Russian invasion of the territory of Ukraine from the Russian market, a number of well -known world brands, including clothing, went from the Russian market. However, some of them secretly return to the market of the aggressor country under changing names. And the modern swastika Z is used by Russian military to designate its techniques (as well as V and O). Recall that for Zara in the Russian Federation came up with a new "import substitute" name.
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