Comfy in 2023: Army Help and Expanding Online Sale

The volume of assistance to COMFY defenders and volunteers amounted to more than UAH 130 million since 2022. At the same time, 21 new shop was opened in 15 cities of Ukraine and more than UAH 1 billion in taxes to the state budget was paid. COMFY SUMMARY SUMMARY SUMMARY SUMMARY SUMMARATIONS OF COMFY SUMMARY SUMMARY SUMMARY. The year 2023 brought an offline increase, an increase in online sales, improving delivery service and contribution to the state budget of UAH 1 billion.

In 2023, Comfy continued to actively expand his offline network, opening 21 new store in 15 cities of Ukraine. Of these, 7 shops are in the flagship format. Also, the year 2023 brought the restoration of three shops in Kharkiv, Odessa and Pokrovsk, which were temporarily closed due to risks and destruction. For more than 10 years, the Comfy team has been successfully working within the omnicanal business model, actively developing the field of online sales.

In 2023, the company implemented many initiatives aimed at expanding the range of goods, improving the quality of content in the online store, improving the efficiency of digital promotion and accelerating the processing of online orders in stores. As a result, online sales increased by more than 70%, exceeding 30% of the total sales of the company. The share of COMFY mobile apps in online sales has doubled. The basic principle of COMFY is client orientation.

The company is actively focused on meeting the needs of its customers, building all processes around customer comfort. At the end of the year, the traditional annual office "Office in the Store" was successfully implemented, in which the office team completely replaced sellers of one of the capital's stores for a deeper understanding of customer needs. The company offers its customers the goods that correspond to the principle of "the best value for price and quality".

Such goods have a "best" with a special yellow marking. In 2023, the clients of the network were able to deliver Comfy Delivery couriers in 25,000 settlements of Ukraine "for tomorrow". The company is actively developing a network of regional warehouses, viewing delivery routes and strengthens cooperation with postal operators to make the delivery process as fast and convenient for customers. The company contact center is focused on quality customer service.

All consulting support is provided by qualified consultants who help solve all questions and confirm the order by phone. All this allowed the company to increase sales by 70% compared to 2022, as well as to reach client loyalty (NPS) at 65%. The total number of new customers in 2023 exceeded 1 million, and the total client base reached 11 million.

As a result of the successful implementation of the growth strategy, the company increased the amount of taxes paid to the State Budget of Ukraine by 34%, exceeding the mark by UAH 1 billion. Since the beginning of a full -scale invasion in February 2022, COMFY has been further focused on supporting Ukrainian defenders and volunteers. The amount of assistance provided exceeded UAH 130 million, of which more than UAH 28 million was given to 2023.

This assistance included: at the end of the year, the company also released its own charity collection of clothing and accessories called "good". All income from the sale of this collection is directed to the "Come back alive" fund. In addition, in 2023, Comfy began to cooperate with Veteran Hub, which supports veterans returning to civilian life. This cooperation is to provide psychological and legal support, as well as assistance in employment and adaptation.