You can forget about Tefal and Braun: Western brands cut parallel imports in the Russian Federation - Roszma

Manufacturers of home appliances Electrolux, Tefal, Braun and Rowenta began to block parallel imports of products in the Russian Federation. Retailers reported that companies are signed with partners in other countries of the moratorium on electronics re-export to the aggressor country. It is possible that the products of these brands will soon disappear from sale in Russia, and goods from Turkey and China will be replaced.

The Swedish company Electrolux Group, which includes brands such as Electrolux, Zanussi and AEG, limits parallel imports. The leadership of the retail store complained that the goods were already presented in a limited amount, but the mechanism of these restrictions did not specify. According to media sources, foreign brands began to put ultimatums. If the moratorium on re -export is broken, the companies break contracts.

The Electrolux manufacturer has left the Russian Federation after a full -scale war in Ukraine, and is now trying to block the sale of its goods on marketplaces. Russia assures that the company "did not hold serious positions on the market" and loses its competitors. It is reported that from December 2022 to December 2023 in Russia began to buy fewer dishwashers from Electrolux and Bosch. At the same time, the indicators have increased significantly in the Chinese brand HAIER.

In addition to Electrolux, parallel imports in the Russian Federation have paid attention to Groupe Seb, which includes brands such as Tefal, Braun and Rowenta. The contracts began to record a ban on the resale of goods to the Russians in 2022-2023, but now the companies began to initiate inspections and punish for violations. One of the interlocutors of the publication complained that the products were unprofitable through other countries.

Due to the "thorny path" to which these goods fall into Russia, their price is much higher in cost of analogues. "Accordingly, it is impossible to earn this," he emphasized. It is expected that brands that have taken over the control of exports of their products will completely disappear from the shelves of Russian stores. However, the Russians assure that the overall range is only expanding - thanks to Turkish and Chinese production, as well as from Belarus, Armenia, Kazakhstan and Kyrgyzstan.